Ali Health APP is a C-side application that integrates Ali Health's business, involving businesses including pharmaceutical e-commerce services, online consultation, product traceability and health management. The system is huge, and the following functional framework diagram will decompose these four modules. (click to view larger image) 1.2 Flow chart of core function usage Due to the many functions of Ali Health, the following mainly selects the two core businesses of user purchase of medicines
Market Macro Analysis 2.1 Market Positioning business email list and Development History of AliHealth (1) Analysis of development process The author summarizes the development process of Ali Health in four stages: The first stage: drug supervision code testing stage – Ali Health was originally a pharmaceutical and health industry under the CITIC Group, and received an investment of 170 million US dollars from Ali. In 2014, the “Drug Safety Plan” was launched, and the drug supervision code was scanned through mobile terminals to understand drug safety. information , which was later acquired by Ali and renamed Ali Health.
The second stage: the restart stage of entering the pharmaceutical and health industry – Alibaba Health APP and Alibaba Health official website were launched one by one, and began to test the waters of the pharmaceutical and health market, carried out B2C pharmacy business, and established an O2O pioneer alliance with 65 chain pharmacies . At the same time, the electronic drug supervision code was suspended, and Ali Health launched a third-party platform traceability service to provide traceability services for food and medicine.