Or, you could use a file hosting option like Google Drive or Dropbox. 3 White Paper Landing Page Examples to Inspire Yours It’s one thing to build a landing page for your white paper and another to build a good one. Whatcha gotta do to create a landing page that makes visitors want to download? Let’s learn from example—three of ’em, to be exact. You’ll see what each page did right and wrong in its quest to convert. 1. Applause Applause offers crowd testing for apps to help companies improve their digital experiences.
This landing page for a white paper about crowdsourced usability testing is from 2014, but it follows some of the best practices we still use today. Image courtesy of Applause What does this landing page get right? This landing page uses visual hierarchy to make each section feel unique from the others. It alternates colors and textures to break up content and highlights the star of the show—the lead magnet form—with an orange background. It also provides buy email list a quick overview of the white paper’s content right before the download form.
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In a few quick bullet points, the visitor knows what they’re gonna download. Plus, Applause’s landing page uses two types of social proof to build authority. The brand seals show that big companies trust Applause. Meanwhile, tweets from real customers let visitors know that people like them enjoy the product. What could this landing page improve on? The form has a whopping nine fields. According to the seventh principle of conversion-centered design, you should reduce friction as much as possible by minimizing your form fields.